Many businesses are struggling right now. Even though a few industries have prospered from this pandemic, most businesses have taken a big hit in sales.
Here are a few ways to boost sales for your business – yes, even with COVID still around.
Tip #1: Market Your Business Through Social Media
Social media is one of the best tools in your toolbelt as a business owner or manager. It gives you the chance to reach the entire world without spending a penny. And if you do have a few dollars to spend, it can amplify your messaging even further.
The best way to use social media to market your business is to engage with people in your target audience. Join local Facebook groups and contribute to topics being discussed. Connect with other professionals in your industry on LinkedIn. Share what is going on in your business – everything from new products you have in stock to a temporary promotion you have going on.
Learning how to market your business on social media does take some time. But as long as you’re consistent and put in the effort, it will pay off in the long run. Social media isn’t going anywhere, so now is as good a time as any to start working it!
Tip #2: Learn How to Up-sell and Bundle Goods and Services
Another way to increase sales right now is to up-sell customers into more premium goods and services or bundling your products.
For example, let’s say you own a restaurant. An up-sell would be making a recommendation to try your new appetizer dish. Or maybe you encourage them to have the most popular dessert on the menu. Not all customers will bite, but some will. This is extra dollars in your pocket, which will add up over time.
Bundling is a great way to boost sales as well. Maybe you run a service company such as a chiropractor’s office. You can bundle a few services together for a low price to increase sales. It’s bringing the successful Costco and Sam’s Club model to your business. People don’t mind paying a higher price overall if they are getting a discount. So whereas a massage normally costs $50, maybe they can buy 3 for just $100.
Tip #3: Expand into Online Sales
We’ve discussed this once or twice – for good reason. The future of commerce is digital. Not all sales will be done by someone going to your website, but that number grows by the day. This pandemic has made Amazon a boatload of money because they were ready to ride the wave of e-commerce.
That doesn’t mean it’s too late for you – you can still join in. No matter what type of business you have – from selling physical goods to offering services – adding an online component can only boost sales, especially when you combine it with other things like marketing via social media and bundling your products together.
Business owners are scrambling right now to keep sales up so they can keep the business afloat. We understand how tough that can be and how every penny counts. That’s why we’ve created affordable payment solutions for business owners. For some specific information, send us an email at firstname.lastname@example.org. We look forward to hearing from you.